Every year this famous tennis tournament makes profits of £35 million in two weeks. With half a million of people go to the event and viewing figures on the BBC peaking at 10 million, it is not problematic to recognize why this tournament remains a powerful chance for a sponsorship activation.

The great proof of Wimbledon’s successful policy in sponsorship is the devotion of sponsor brands. The most long-lasting commercial relationship that Wimbledon grips with Slazenger (official ball supplier) dates back to 1902 and is the longest sports sponsorship in the world.

Another brand that is linked to the tournament for a long time is Robinsons that has been supplying the iconic tournament with beverages for the last 80 years. What is the secret of this performance?

As this blog article gives details, there are three main factors that make this tournament is a great chance for branding: the reach of the event, simplicity, and exclusivity.

Noticeably, sponsors get an opportunity to lift their brand awareness during the occasion and to use the VIP hospitality to be responsible for their customers, employees, and consumers with a branded experience at one of the most admired events in the annual sports calendar. Hospitality takes along the opportunity to forge and cement business relationships, reward the end consumer and convey important brand messages.

The success of Wimbledon is also founded on the natural matching of the brand to the tournament needs. Each sponsor arranges for the tournament with different products that are needed in the event and do not attract the spectator in an intrusive way.

For instance, IBM manages the scoring and its logo is noticeable on the scoreboard. Robinsons, who supplies players with beverages, appears on the umpire chairs and Rolex, an official timekeeper, can be comprehended on the clocks used on the court. The key is ease and the significance of the brand. Sponsors cannot buy a presence in the tournament without being valuable and become the profile of the event.

Exclusivity is another key element. Indeed, Wimbledon ensures that the competition in sponsorship group is minimum to avoid dilution of the advertising influence. A low number of logos are essential to creating a message clear, and this is why Wimbledon takes care of a proper range of the brands.

All those gears make Wimbledon attractive for sponsors. The tournament not only gains a modest advantage by attracting a lot of spectators on the courts and in front of the screens but also put an effort into the accurate exposition of the brands.

As a result, a sponsorship investment during the prestigious tournament can make sure that the brand will be noticeable and linked with the splendorous occasion. Why not get your very own tennis court constructed and go for regular check ups by contacting Talbot Tennis the best tennis court resurfacing in Georgia.

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1. Victoria Azarenka:

Victoria Azarenka is presently in the top two positions for the World Tennis Association’s Singles Ranking. She is world-renowned for her tennis skills and has a following of over 188,000 on her Twitter account. Vika shares details about her professional and personal journeys with her fans. Twitter ID of Victoria Azarenka is (@vika7)

2. Serena Williams:

Currently graded number one in the World Tennis Association’s Singles Rankings, Serena is a tennis and Twitter powerhouse. She is one of the most prevalent athletes on Twitter, with a following of over 3.5 million people. Serena is one of the most engaged Twitter users out there, spending time interacting with her fans daily. Twitter ID of Serena Williams is (@serenawilliams)

3. Venus Williams:

We’d be remiss not to include Venus Williams on this list. Like her sister, she is both a fertile tennis player and Twitter user. Serena’s big sister is speedily approaching the 1 million follower mark. Venus loves engaging with followers and supporting her new clothing line via her Twitter account. Venus Williams is (@venuseswilliams)

4. Maria Sharapova:

Maria is a beginner to the world of Twitter, but that does not make her any less influential. She’s been active on the social networking site since January and has scored a following of over 147,000 fans. Maria’s account is chock full of personal photos, providing a unique glimpse into her life. Twitter ID of Maria Sharapova is (@mariasharapova)

5. Sorana Cirstea:

Sorana is both an active Twitter user and blogger, not to mention an incredible tennis player. Her highly significant blog posts have improved her fan base and Twitter following by thousands. She likes sharing her posts, pictures, and videos via her Twitter profile. Twitter ID of Sorana Cirstea is (@sorana_cirstea)

6. Petra Kvitova:

Petra is currently ranked 7th among Singles Players by the World Tennis Association. You can track Petra on Twitter for unique glimpses of her personality and plenty of personal pictures. Twitter ID of Petra Kvitova is (@petra_kvitova)

7. Angelique Kerber:

Angelique Kerber ranked 6th in the World Tennis Association Singles Rankings, is a highly interactive Twitter user. Good news for followers who are eager to connect with the tennis star on social media. Twitter ID of Angelique Kerber is (@angeliquekerber)

8. Laura Robson:

Laura is early in her business and following her on Twitter gives you a sense of the victories and trials of a young elite athlete. Fans that follow her on Twitter will catch her to be tremendously significant; tweeting about things such as Harry Potter. Laura’s personality polishes through on her Twitter page. Twitter ID of Laura Robson is (@laurarobson5)

If you have always visualized about interacting with some of the tennis greats, Twitter may be the means to make it take place. Many of the world’s top players are active Twitter users who occupy their time sharing their photos and ideas and chit chat with fans via their accounts. If you are a conservative tennis fan, check out their Twitter profiles today!

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