Whether you are keeping your real estate testimonials on LinkedIn or your personal website, or are more old-school and have them filed away in letters, cards, and emails for a rainy day, these best practices will help you maximize and leverage their potential. Here is how:
Make testimonials part of your email marketing policy:
When you send out email blasts about upcoming or current listings, make sure to contain real estate testimonials in your emails. You can do this by regularly highlighting one or more of your former clients in a “Customer Spotlight” section.
For example, set up a bi-weekly or monthly email campaign that has a quote from a past client, their photo, and a brief explanation of how you helped them. If you need to get fancy, target seller testimonials to the potential sellers in your database and buyer testimonials to the possible buyers in your database. This division will ensure you are not shelling your prospects with messages that don’t narrate to them.
Dedicate a page on your website to real estate testimonials:
Create a stunning and unique landing page that is only used for exhibiting testimonials. This can be similar to the “Customer Spotlight” email campaign, using their testimonial, their photo, and how you helped them.
Of course, if you want to step it up a notch, make this page searchable by the type of deal so buyers can find buyer testimonials, sellers can find seller testimonials, and so on.
Promote real estate testimonials on social media:
In addition to having a website page dedicated to testimonials, you should also vigorously share these kind words on your social media platforms. Use a marketing automation tool such as Hootsuite to schedule tweets, status updates, and other posts that bond to your testimonials page. When you share these kinds of posts on social media, clients may share it with their friends thus spreading your reach.
You can also leverage social media by asking your happy clients to post a positive review about the experience they had working with you on Facebook, Google+, and the many other sites that allow online reviews.
One other note about social media: consider video. A video testimonial can be far more compelling than a written one. Consider taking your GoPro to the closing and recording your client’s feedback while they are still beaming with excitement. Or for the especially tech-savvy, how about streaming live on Facebook?
Add a mention to your email signature:
Underneath your email signature, add a link to your website’s testimonial page. It could say something like “Learn what my clients think of me” or “Check out my latest reviews.” If you are like most people, you probably send out quite a few emails each week. That can mean a lot of eyeballs on your testimonials.
Don’t overlook national search sites:
Finally, don’t overlook to add your real estate testimonials to your agent profile on national search sites such as Remax Hanover Pennsylvania. There are thousands of potential buyers searching on these sites for homes and agents, and agent profiles are often categorized by their activity and reviews in search results.
Be sure you are taking advantage of these channels. A robust profile could mean all the difference when a potential lead is thinking about contacting you.